Snoop Dogg isn’t slowing down anytime soon. The Doggfather just added another chapter to his cannabis legacy, officially launching TryDeathRow.com under his iconic Death Row Records brand.

The new site dropped on Father’s Day with a classic Snoop-style hookup: buy-one-get-one-free deals and free shipping on orders over $100. On deck? THCA flower and pre-rolls “handpicked” by Snoop himself—and because they’re hemp (under 0.3% delta-9 THC), they’re shipping nationwide, even to states where weed still isn’t legal.

“The magic of Death Row Records has always been about realness,” Snoop said. “TryDeathRow.com builds on the brand’s authenticity, culture, and connection. This is the place cannabis was meant to live.”

Since Snoop acquired Death Row back in 2022, he’s been flipping the label into a lifestyle platform that merges culture, music, and now, federally legal flower. The site promises a premium lineup of hemp products, with only top-shelf buds making the cut—no seeds, no stems, no sticks. Expect flower, pre-rolls, edibles, beverages, and more, all stamped with that Death Row energy.

This isn’t Snoop’s first DTC play. Last December, he expanded his S.W.E.D. (Smoke Weed Every Day) brand with its own online hub—selling hemp-derived products, smoking gear, and merch—plus spotlighting S.W.E.D.’s retail shops, including the LA dispensary and an Amsterdam coffeeshop.

Earlier this year, Snoop even debuted Dogg Woods blunt wraps after judging a Vegas blunt-rolling contest. Designed for a slow, smooth burn, they’re made to elevate any strain you’re smoking on.

Of course, Snoop’s not just a business mogul—he’s been a cultural icon in the cannabis game for decades. From his infamous claim of smoking 81 blunts a day, to revealing he once had a $50K-a-year personal blunt roller, to joking about having someone on his team whose only job is telling people “you’ve had enough”—the man lives and breathes the plant.

And while he’s celebrated as one of the world’s most legendary consumers, Snoop has also pushed for cannabis reform. He’s called on leagues like the NBA to ease restrictions, highlighting cannabis as a safer alternative to opioids and pharmaceuticals for athletes.

From Leafs By Snoop in Colorado (2015) to Death Row hemp in 2025, the Doggfather keeps evolving the culture—bridging the gap between legacy, music, and weed.